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MilitaryExchanges.comMilitary Exchanges
- AAFES
- Navy Exchange (NEX)
- Marine Corps Exchange (MCX)
- Coast Guard Exchange
America's
Military RetailSales & Marketing Resource
Helping start-up, emerging and established consumer brands successfully enter Military Exchanges, Commissaries, Shoppettes, Class Six Stores, Officer's Clubs, and Veterans Canteens.
Proven Strategies
Military retail expertise
Exclusive Access
Distributors & buyers
Channel Expertise
Multiple military formats
Brands We Serve
From start-ups to national
Who We Are
Military Retail Group
Military Retail Group helps companies understand one of America's most unique retail channels.
★ Serving Those Who Serve
Supporting military communities worldwide through exceptional retail partnerships.
★ A Unique Channel. A Powerful Opportunity.
We bridge the gap between great brands and the military retail marketplace.
Our Services
- Sales Strategy
- Marketing
- Product Positioning
- Distributor Introductions
- Retail Readiness
- Military Buyer Education
- Government & Military Channel Navigation
- Strategy
- Relationships
- Experience
- Results
Helping Brands Succeed Where America Serves
The Channels
The Military Retail Ecosystem
- Serving Those Who Serve
- Supporting Military Families
- Strengthening Communities
A unique retail network dedicated to America's military community.
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7The Path to Shelf
How Products Enter Military Retail
A strategic process. Proven results.
- 01
Idea
A great idea with market potential and military appeal.
- 02
Product Development
Refine the product, ensure quality, functionality and consumer value.
- 03
Retail Readiness
Ensure compliance, pricing, margins, logistics, and category fit.
- 04
Military Packaging
Design packaging that meets military requirements and attracts shoppers.
- 05
Distributor Selection
Partner with the right military distributors for your category.
- 06
Buyer Presentation
Present to military buyers with a compelling value proposition.
- 07
Initial Placement
Secure initial placement in select stores and test performance.
- 08
Store Expansion
Expand to additional stores and installations based on results.
- 09
National Rollout
Achieve nationwide distribution across exchanges, commissaries, and military retail locations.
Our Role. Your Success.
Military Retail Expertise
Decades of experience in military sales, marketing and retail channels.
Strategic Relationships
Strong connections with buyers, distributors and retail decision makers.
Proven Process
A step-by-step approach that increases approval and accelerates growth.
Measurable Results
Data-driven strategies that deliver sales and long-term value.
Supporting Those Who Serve
We help great brands reach the military community with products they trust.
Great products Great strategy Greater impact
What We Do
Sales & Marketing Services
Comprehensive solutions to help brands succeed in military retail.
Military Sales Planning
Custom sales strategies for success in military retail channels.
Military Marketing
Targeted marketing that connects your brand with military shoppers.
Distributor Development
Identify, qualify and introduce you to the right military distributors.
Trade Show Support
End-to-end support for military trade shows and industry events.
Buyer Presentations
Professional presentations that get your products on buyers' radar.
Retail Packaging
Packaging solutions that meet military requirements and stand out on shelves.
Pricing Strategy
Competitive pricing strategies aligned with military retail expectations and margins.
Promotional Planning
Promotions and programs that drive traffic, velocity and brand awareness.
Military Merchandising
Shelf layouts and product placement that maximize sales performance.
Store Audits
On-site evaluations to ensure compliance, execution and sales opportunities.
Broker Management
Recruit, train and manage brokers who open doors and drive results.
Sales Representation
Experienced sales reps who represent your brand across military retail channels.
Our Mission
Deliver the strategy, connections and expertise to help great brands thrive in military retail.
- Industry Expertise
- Strong Relationships
- Measurable Results
- Committed to Service
Nationwide reach. Mission focused. Results delivered.
Military Distribution
Connecting great brands with military retail.
Our Distribution Network
- Strategic partners in every region
- Experienced in military retail channels
- Commissary approved
- Exchange ready
- On-base and off-base delivery
- Reliable. Compliant. Trusted.
National Capabilities
- National coverage
- Local expertise
- Military channel experience
- Flexible solutions
- Scalable growth
Serving All Military Retail Channels
- Exchanges
- Commissaries
- Shoppettes
- Class Six Stores
- Officer's Clubs
- Veterans Canteens
Product Categories We Distribute
- Foodservice
- Beverage
- General Merchandise
- Health & Beauty
- Convenience
- Electronics
- Gift
- Seasonal Products
Food
Quality foods for every mission
Beverage
Refreshing choices anytime, anywhere
Coffee
Fuel for those who serve
Snacks
Tasty snacks for every moment
Health
Health & wellness on the go
Nutrition
Performance & recovery for active lifestyles
Pet Products
For the pets who serve too
Military Gifts
Meaningful gifts that honor service
Collectibles
Memorabilia that preserves pride and heritage
Outdoor
Built for adventure. Ready for anything.
Camping
Gear up for the great outdoors
Electronics
Tech that keeps you connected
Travel
Smart solutions for every journey
Personal Care
Stay fresh. Stay ready.
Housewares
Everyday essentials for military living
Licensed Products
Officially licensed. Authentically American.
Quality Products. Military Focused. Family Approved.
- Trusted Brands
- Military Ready
- Mission Focused
Built for the Base
Military Brand Development
Helping brands create products designed specifically for military consumers.
From Concept to Shelf
Brands that honor service. Inspire loyalty. Drive results.
Military Branding
Authentic brand identity that connects with military consumers.
Packaging
Packaging that stands out on shelves and earns trust.
Patriotic Collections
Patriotic product lines that inspire pride and loyalty.
Museum Partnerships
Collaborate with museums to create authentic, high-value products.
Base Exclusives
Unique products you can only find at military installations.
Limited Editions
Limited run products that drive urgency and collector demand.
Military Licensing
Officially licensed products that build credibility and sales.
Veteran Programs
Products that give back and support those who served.
- Designed for service. Built for life.
- Honoring our military. Connecting brands.
- Stronger together. Better results.
- Proudly American. Always mission ready.
Our Family of Platforms
Partner Network
Connecting brands with America's military retail channels.
MilitaryRetail.org
FlagshipYour resource for military retail sales, marketing, education and strategy.
The military exchange network serving service members around the world.
Installation exchanges, convenience retail and essential shopping on base.
The commissary channel bringing quality groceries to military families.
Convenience stores and fuel centers across military installations.
Class Six stores offering beer, wine, spirits and premium selections.
Dining, hospitality and event venues for officers and their guests.
Retail and foodservice supporting veterans in VA hospitals and facilities.
Ready to Enter Military Retail?
Tell us about your brand and we'll map the right channels, distributors and buyers for your category.